Consumer attitude and behaviour toward online shopping at Amazon

Consumer attitude and behaviour toward online shopping at Amazon The main purpose of this research is to analyse online consumer behaviour in a systematic way. What factors affect online shopper while making the decision to buy goods and services from internet, to buy more items and give information about the product from website. Online shopping is the process of buying goods and services through internet. Since the development of World Wide Web, retailers sought to sell their goods and services through internet. Shoppers can visit web site and shop just sitting in form of computer. Consumer can buy anything from online such as books, households product, toys, hardware and software etc. Moreover, in just few decade the internet has become more popular to Adult and young shopper because the internet offers significant Advantages. Ability of the internet contains wide range of collecting information, supplying a service or purchasing a product. It offers you to Access to products and services which are not handy in local market. Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). Online shopping allows for choose options beyond the traditional way that may be more time consuming. It can help you to search about product in details and make comparison of prices and characteristic before you decide to buy a product. .An online business must have their different identity from their competitors so that it can sustain in business market among various online websites. Consumer satisfaction is vital factor for the online business to remain competitive. Steady customers, besides providing steady revenue, are necessary as it helps businesses obtain more customers through the act of referral (Kumar 2001). Online shopping is described as a computer activity performed by a consumer via a computer based interface, where consumers computer is connected to retailers digital storefront through a network (Haubl Trifts, 2000). ORGANIZATION BACKGROUND: AMAZON.COM Amazon was the first online bookstore and one of the largest bookstore and online store in global market. Founded in 1994 by Jeff Bozos, in 2004 it was in number one position in online services. Now it has 64 million consumers in more than 150 countries, 900,000 programmers linking with Amazon. Amazon sells directly wide range of product, books, music videos, mp3 DVDs. Clothes and kitchen items electronic goods and others. Even though company has highs and lows, Amazon able to manage the problems and sustain in competitive market. The company also used few strategies to leave behind their competitors like EBay. (Brynjolfsson Urban 2001). Moreover, improving of the company management, training to its employees and applying the advance technologies make more effective to the position of amazon.com. SWOT ANAYSIS OF AMAZON.COM The SWOT analysis is one essential tool for business to understand and measure internal and external environments where company function. SWOT is short form of Strengths, weaknesses, Opportunities and threats. SWOT analysis offer a high quality outline for reassess position, strategy and direction of organisation. It is also useful for strategic planning, competitor evaluation marketing. SWOT analysis can assist to discover opportunity that business can take advantage of market and understanding the weaknesses company can reduce threats. Strengths: Diversified product such as books, CD/DVD. It also has provided additional consumer in other product areas and indicates strategic movement to the business to grow through new consumer bases. User reviews are seen as a positive attribute to share information and provide feedback which can help to stimulate sales. Weaknesses: It sells verity of product in different sectors, the company may lack the flexibility that some of its competitors possess. The focus on technology is quite important for online retailers. The system requires constant maintained in order to ensure consumer satisfaction by providing service without any delay. Opportunities: Amazon could collaboration with the public sector like British library, that users will use it as public libraries which also cover rare and old books. It can partner with various e-retail companies, in 2004 Amazon buy chinas biggest retailer joyo.com. it retails toys, movies and music at discounted price Threats: Being a global retailer, Amazon can face political problems in the countries where it operates. Advance development in technology which could change the markets might challenge the company to adopt these changes. Rationale: This research proposal is determined to discover about the proposed topic due to my experience in online shopping at amazon.com. There are some reasons why shopping at Amazon.com is better than visiting high street shops. The web is open 24/7/365 we can find anything on it. Research objective: The main intension of this proposal is to conduct an experimental research on the consumer attitudes and behaviours for online shopping. It also carries out primary and secondary research and re evaluate interconnection literatures on consumer behaviour towards online shopping. Online shopping primarily change the way shoppers buy goods and services. What factors affect online consumers behaviour? The main objective of this study is to analyze online consumer behaviour The focus of this research project address following objectives To identify key factors influencing online consumer behaviour. save time and money and evaluate prices from website to website Online retailers sell the product at a less price due to fewer operation cost. 4. To explore the success of Amazon. To identify how competitors compete with Amazon. To identify the competitors Direct Competitors Indirect Competitors To identify how competitors compete with Amazon.   Research questions Online shopping is good or bad? What are the difference between traditional shopping and online shopping? Why do consumers and businesses use the internet when they buy or sell the product? How well do consumers know about their rights and businesses know their responsibilities, when they use internet as a retail channel? What problems do shoppers and business encounter when they buy or sell online? And how well they resolve it? Mythology 7.1 Research design and design adopted The intention of this proposed is exploratory pretty than explanatory. This research will assume grounded hypothesis developed by Glaser and strauss. According to Glaser and struss , research is mainly the confirmation of theory or the growth of the theory through logical reasoning slightly than from experimental data. (Glaser and strauss, 1967). Grounded theory mainly focuses on systematic qualitative process for creating a theory that explicates concepts, procedure, action or interaction about the topic. According to Kotler the purpose of exploratory research is to collect preliminary data that will facilitate describe and suggest hypotheses. (Kotler et al 2006). Data collection methods 7.2 a) Sampling methods Sampling methods are classified in two types, probability and non probability. The shoppers of Amazon are taken as a population. The population of Amazon is too large to attempt the survey of all its members. In non probability sampling method a small number of groups represent the population. So in this research non probability sample is suitable. 7.2 (b) size of the sample A subset of population called size of sample. Sample contain.. 7.3 (c) sampling techniques Participant observation Interviews Interview is one of the common methods of data collection in qualitative research. A semi structure interview method will be appropriate to know what factors are important to online shoppers. This method allow to interviewee to talk about their opinions on the particular subject. Researcher can receive and give information related to the topic. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html CONCLUSION The proposed of this research proposal is conducting a thorough analysis of online consumer behaviour and factors which are most essential for online consumer in various aspects. Price is the most important factor that effect consumers buying decision. Recommendation This study provides some factors which are effect online consumer behaviour. It also suggest that to attract and retain consumer; online businesses have to adopt cost saving strategy which helps to increase buyers demand. Ref. Brynjolfsson, E Urban, GL (eds.) 2001, Strategies for E- business success, Jossey-Bass, San Francisco. http://www.mba-tutorials.com/marketing/248-amazon-swot-analysis.html Haubl, G. Trifts, V., Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids, Marketin Science, Vol. 19(1), 2000, 4. Kotler et al. 2006, p.  122, Principles of Marketing , 3rd edn,   Frenchs Fores, Pine Forge Press http://en. /Exploratory research.com

Leadership Is the Secret Ingredient of Success

Leadership is the driving force of any sphere of human endeavor and that driving force is driving towards success or in other words goal achievement. The area of leadership has been an area of interest for human kind for centuries and it can be traced back to Hipocrates ‘ 400 BC writing on personality types based on body humour and Plato's establishment of the first leadership training centers in 386 BC[uk essays. com].It has been studied for a purpose and the purpose is obvious because without a proper leader a group of people can’t continue. The maestros of old understood this and established schools to train good leaders. It is known that The great Alexander has been a student of Aristotal so the source of his great leading ability is significant he lead his army to countless victories and he was a great leader of men the secret behind his success was his well educated leadership.Today the good leaders are needed more than ever because the organizations are facing tro ubles more than ever before tough competition ,the complicated consumer demands are only few of the problems the organizations are facing today . A good leader is like a caption of a ship who steers the ship safely through thunderstorms as well as the still sea.A leader is self motivated and he should be able to motivate others through frustration and challenges like a batsman in a cricket match who bats a not out innings , playing through the pressure while continuing a steady run rate and telling the batsman in the other end to hang on because it is not an individual performance and eventually becoming the man of the match in fact a leader is the man of an organization who drives the organization forward towards the success so a leader’s success is not only his but of the entire organization’s . In simplest terms the leader should be a good team player.Leadership is what bind the entire organization together to the level one can say he is the organization. The leader ship should be spread throughout the organization from the top to the bottom so his decisions are obeyed and effectiveness is improved. A charismatic leader is like a mentor who inspires people and makes people to dream big, aim higher in their careers to do their best, be their best. Employees tend to impress a charismatic leader so they work hard and work more not because they must but because they want to[Klett,ezinearticles. com] .A leader guides people, a leader should be able to turn skills and efforts in to results, he should be the one employees turn to when they face a problem, the person they can depend on in any situation so leader should be a respectable and loved figure in an organization . The leader represents the organization so they tend to love the organization as well and they tend to regard the work they do as their own and the productivity is gained. [Fleming ,About. com guide] A good leader should be a role model for others to follow he should not direct but gu ide the way.A good leader can inspire others around him through his hard work, dedication and passion and he ought to make an example out of himself for others to follow so no authority is required by influencing he can convince others to do their job effectively and efficiently. He should practice what he tells others to do and be responsible for his decisions or actions in that way he can earn his place among his subordinates, the acceptance based on others’s trust is the real source of authority. The leadership should be a source of confidence, enthusiasm, and knowledge.He should be a person who uses times of uncertainty and stress to practice and hone his skills and turn the tide to his or organization’s advantage, he should be a one who seeks challenges and not a one who runs away from them . In the times of crises he should be a source of confidence where others can look up to and he should be calm and composed in the face of danger and steadfast to the main purp ose[Melchoir,articleklick. com]. He should not lose focus and the analytical thinking in the difficult times so he can analyze the problem thoroughly and seek solutions.It is obvious that the good leadership is essential for an organization’s success . Although there are many other factors regarding the success of an organization I think that the leadership is the binding or the blending force of all other factors. if we take an organization as a body leadership would be the backbone of it so if the backbone is broken the body can’t move, it would be paralyzed so I conclude that the leadership is the secret ingredient to success that any sphere of human endeavor can’t do without.

Japanese Canadians During Wwii Essay

Japanese people were blamed for everything from a bad crop to a flat tire† (Biase). Japanese Canadians claimed they were given many dirty and hateful looks, and overheard â€Å"people cursing at Japanese for their car troubles† (Biase). The Japanese Canadians were being punished for a crime they did not commit. Canada’s only defence for its actions was that, â€Å"Japanese people were not white and they ‘could’ be spies† (Biase). This meant people were suspicious and literally afraid of Japanese for being spies sent from Japan. As a result, Japanese Canadians had to deal with being blamed for things they did not deserve, thus resulting in being treated unjustly as a human being. This notice was distributed throughout British Columbia. If any Japanese were found in the prohibited areas listed, they would be incarcerated. Thirdly, the Japanese Canadians were sent to internment camps across Canada against their will. In Canada, there were 10 internment camps where, â€Å"3 were road camps, 2 were prisoner of war camps (POW) and 5 were self-supporting camps† (Robinson). Internment camps is a â€Å"large detention  center created for political opponents,  enemy aliens, people with  mental illness, members of specific ethnic or religious groups, civilian inhabitants of a critical war-zone, or other groups of people, usually during a war† (Dictionary). In this case, internment camps in Canada at the time were designed for only Japanese Canadians. Internment camps were labour/work camps, which required heavy-duty work for the 22,000 imprisoned Japanese Canadians to do. Since World War II caused a large shortage of farmers, especially sugar beet farmers, the Security Commission Council organized, â€Å"Sugar beet projects to combat the labour shortage. This gave Japanese males a choice. The choice was to work in road camps as slaves or go to the beet camps and be with their families. Working in the beet camp was the choice taken by the majority of Japanese married men† (Biase). Considering the Japanese Canadians had to live inside the camps, the living conditions inside the internment camps were poor. They were crowded and were primitive with no electricity or running water. A story from Hideo Kukubo tells what life was like during the war: â€Å"I was in that camp for four years. When it got cold the temperature went down to as much as 60 below. The buildings stood on flat land beside a lake. We lived in huts with no insulation. Even if we had the stove burning the inside of the windows would all be frosted up and white, really white. I had to lie in bed with everything on that I had†¦ at one time there were 720 people there, all men, and a lot of them were old men. † This is just one of the many horrible stories the Japanese Canadians experienced. Therefore, the Japanese Canadians were treated unfairly when they were forced to work and live in internment camps. In conclusion, the Japanese Canadians suffered during the period 1929 to 1945. They had their property and rights taken from them, they were blamed for unnecessary things and forced into camps where labour was the only thing you did all day. Therefore, when Prime Minister Brian Mulroney announced a historic redress settlement for the Japanese Canadians on September 22, 1988, it truly was the best thing to do, even though it was long overdue.

basic economics - 2512 Words

ASSIGNMENT 1 DIPECO03 Basic Economics Question 1 Flow of Goods and Services Flow of Cash EXAMPLES OF TRANSACTIONS ON MARKET FOR GOODS AND SERVICES Question 1(a) and 1(c) EXAMPLES OF TRANSACTIONS ON MARKET FOR FACTOR OF PRODUCTION Question 1(b) and 1(d) Question 2 Consider the market for minivans. For each of the events listed here, identify which of the determinants of demand or supply are affected. Also indicate whether demand or supply increases or decreases. Then draw a diagram to show the effect on the price and quantity of minivans. An example of a supply demand graph (a)People decide to have†¦show more content†¦How does it influence the shapes of cost of production curves? Costs of production are divided into two types of costs: 1) Fixed cost - Costs that do not vary with the quantity of product produced. 2) Variable cost – Costs that vary with the quantity of product produced. The Law of Diminishing Return is an economic law stating that if one input of the production is increased while all other inputs remained constant, a point will eventually be reached at which additions of the input yield progressively smaller, or diminishing, increases in output. If theShow MoreRelatedEconomics : Basic Economic Concepts Essay3027 Words   |  13 Pages Economics a Social Science Basic Economic Concept Jordan Mcdowell Civics K.David 5 December 2016 . Economics a Social Science Basic Economic Concept Scarcity Supply and Demand Utility Measurement of Economic Performance Gross domestic product (GDP) National Income and Price Determination Stabilization Policies Demand management policy Fiscal policy Monetary Policy Economic Growth Open Economy: International Trade and Finance To understand economics, oneRead MoreBasic Economic Questions3060 Words   |  13 PagesEconomics questions Top of Form [pic][pic][pic] 1. 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